Creating alignment between market, message & performance
I work where strategy, storytelling, and delivery meet. I help organisations communicate clearly when the topic is complex, the stakeholder landscape is busy, and trust matters. I do this through corporate communications, B2B marketing, and content production. I am known for my people skills. I build trust fast, adapt naturally to different teams, and bring the kind of energy that makes collaboration smoother and communication more human.
What I do
I lead and support communication and marketing work that needs both structure and execution. That includes shaping narratives, developing messaging and channel plans, writing and editing content, and coordinating cross functional stakeholders to deliver outcomes that hold up in real channels.
My work often covers corporate communications and PR, press support and media readiness, issue and crisis preparedness, internal alignment, and campaign driven communication. I translate specialist and technical topics into messaging that feels clear, credible, and useful to the audience.
Where I have done it
Today I work at TePe Oral Hygiene Products in a global external communications role. I joined in a newly established position to strengthen global corporate communication and build a more structured external communications function. During a period of organisational change, the scope expanded to include both operational delivery and longer term development work.
Earlier, I worked in communications roles within the energy sector, including communications for wind projects and stakeholder focused communication. I also held a B2B marketing role in a municipality owned energy context, where marketing needed to support sales, service, and public trust at the same time.
Before moving in house, I spent several years in a Malmö based creative agency environment, delivering campaigns, digital storytelling, film, and photography for both local and global organisations. That background still shapes how I work today: practical, visual, and delivery oriented
Content production: photo, video, and editing
Content production is part of how I work, not an add on. I produce photography and video, from planning and capture through editing and final delivery. My background combines creative production with strategic communication, which means the content is built to support a message and a purpose, not just to look good.
I work with photography across real estate and interiors, events, portraits, and brand content. On the video side, I support storytelling driven projects, interview based formats, and practical communication assets. I edit with a focus on pacing, clarity, and a clean, confident finish.
If you need someone who can define the message and produce the content that carries it, this combined capability often becomes a real advantage.
How I work
I keep things simple: clear objectives, a grounded plan, and steady delivery. I care about tone, detail, and credibility. I also care about momentum, because good communication loses value when it arrives late.
Work with me
If you are looking for a communications and marketing partner who can lead projects, build structure, and still deliver hands on content, I would love to hear from you. The easiest way to start is a short call where you share your goal, your timeline, and what success needs to look like.
Writing projects
Outside of client and organisational work, I write. I am currently developing a hybrid prose poetry collection with illustrations that I plan to publish as a book. I am also working on a family memoir. Writing is my long form practice, and it influences how I think about voice, structure, and meaning in any kind of communication.

