CASE

Flambient Photography

I created a full photo set for Apartment 1 of 2 in a boutique rental project located in Catania, Sicily. In addition to handling all photography, my role includes developing the brand identity through storytelling, creating an appealing social media presence, and building relationships with local business partners in Catania to strengthen visibility and community integration.

The first phase of the project focused on producing high-quality imagery using the “flambient photography” technique. This method blends flash and ambient exposures to balance natural light with controlled artificial lighting. It neutralizes unwanted color casts, preserves true-to-life tones, and enhances detail without the over-processed feel often associated with HDR. The result is a set of polished, realistic images that showcase the property at its best, an approach widely used in high-end real estate photography.